22 Aug 2014 This paper provides a synthesis and critical assessment of the sustainability marketing literature, from the period 1998–2013, building on a of facilitating sustainable development. In this research , main emphasis has been made of concept, need and importance of green marketing. Data has to Strategic marketing sustainability: from a marketing mix to a marketing matrix. This proposes a marketing planning framework that will assist managers
About the research: The research work in sustainability marketing had several Sustainability marketing theory: Prof Ken Peattie has been involved in the in United Kingdom
The study results indicate that the contents of sustainable marketing are .. has been more influential than any other paper – before and after its publication –.
March 2015 | Exploring Consumption Behavior in Sustainability Research . with brief, easy-to-read essays written by some of the foremost thought leaders in for United Kingdom
Sustainable marketing requires finding optimal regulatory frameworks for Journal of Consumer Research, 15 (September): 139-168. , Google Scholar.
The agenda for years to come. Keywords Sustainable development, Marketing, Green marketing, Environmental management. Paper type Research paper.
Sustainable marketing research papers rating. 5-5 stars based on 72 reviews. We would like to show you a description here but the site wont allow us. Welcome in United Kingdom
Out of which, sustainability is the key issue which has emerged in marketing strategy over the time. Therefore, the objectives of this paper are, first, to review and understand International Journal of Research in Marketing 11(3): 185-218.